Buyerlore reads public TikTok, Reddit and review conversations about your products and competitors. We tell you which signals come from real customers, which are paid or seeded, and what that means for your next launch, listing or campaign.
Briefs start at $500 and arrive in five business days.
Dog calming chews, public postsIllustrative
Use my code CALM20 for 20% off!! #ad
Affiliate codeGave him one before the fireworks and he slept through it.
Real buyerObsessed with these, link in bio
Creator scriptThis brand changed our life #partner
Gifted postThird bottle. Works for car rides, does nothing for thunder.
Real buyerRun don't walk, restocked today
Creator scriptAre these safe with his joint meds? Vet wasn't sure.
Real buyerIn one audit, fewer than 1 in 10 posts about either leading brand came from actual customers.
Dashboards show you volume. We read the conversations and hand you a judgment you can act on.
Pet, home and wellness brands that need to know whether competitor buzz is real demand or paid reach, and what customers keep asking for that nobody sells yet.
TikTok Shop and Amazon sellers, and the agencies that serve them, who want to understand American buyers in a category before spending on inventory, creators or ads.
Every deliverable is a written report with real quotes and clear recommendations, followed by a 30-minute walkthrough call.
From $500
The fastest way to learn what American buyers really think about a category: what they praise, what frustrates them, what they wish existed, and the exact words they use.
Request a briefThe questions and phrasing buyers use when they research your category, structured so your content team can answer them on your site and in AI search results.
Best whenyou are investing in SEO or AI search visibility
We separate genuine customer voice from affiliate, gifted and scripted content for your brand and your competitors, so you know which buzz reflects real demand.
Best whena competitor looks like it is winning and you need to know if it is real
Before you launch, we show which features buyers now take for granted and where the open opportunity is, based on what they say about existing products.
Best whenyou are deciding specs, positioning or price for a new product
Which creators and channels actually shape opinion in your category, as opposed to those that only generate volume.
Best whenyou are choosing creators or planning a channel budget
These four are scoped per project. Tell us your question and we will send a quote within one business day.
Three categories, three different questions. Competitor brand names are withheld.
Hummingbird feeders
Bees are the number one complaint, more than four times the next issue, and no smart-feeder brand is addressing it.
Off Amazon, only 1 of 15 posts about the two leading brands came from a real customer. Most were affiliate posts repeating the Amazon listing title word for word.
Dog calming chews
For both market leaders, real customer posts made up less than a tenth of the conversation.
Most of the visible activity was affiliate and creator content, which made both brands look more popular with buyers than they were.
Automatic litter boxes
App control is now expected. Health monitoring is where buyers see room for something better.
Established US brands hold the high-engagement conversations. New entrants generate volume but little influence.
Want the full sample report? Email us and tell us which category interests you.
Most projects take one to two weeks from first call to final walkthrough.
Your category, your brand, the competitors you care about, and the decision you are trying to make.
We collect public posts and comments, separate real buyers from promotional content, and analyze what remains.
A written report with quotes and recommendations, plus a call to walk through it and answer follow-up questions.
We work exclusively with publicly visible posts and comments, collected without logging into any account. We do not buy personal data, and we never ask for access to your social accounts.
You will not get a spreadsheet of a hundred thousand comments. You will get the ten that matter and a clear view of what they mean for your business.
Tell us about your category and the decision in front of you. If a Category Voice Brief is the right first step, we can start the same week.
Book a callBased in New Jersey. Working with brands and sellers across the US.